Possible Changes in Adams Morgan

December 14, 2017 | The Scoop

In August, the Advisory Neighborhood Commission (ANC) in Adams Morgan floated the idea of closing off a portion of 18th Street to vehicular traffic during the weekends to make the popular nightlife strip safer for pedestrians, bicyclists and revelers. Now, a step is being taken to make some form of traffic control a reality on the street.

The ANC 1C Planning, Zoning and Transportation Committee has drafted a letter recommending that the full ANC study and solicit feedback on a draft proposal that would create designated pick-up and drop-off zones for vehicles on Friday and Saturday nights between 8pm and 4am. The plan would be to create up to five 120 foot-long vehicular zones along 18th Street between Columbia Road and Florida Avenue NW, utilizing existing parking or loading curbside areas.

The potential areas could include two zones on the eastern side of the street and one zone on the western side of the street on the block of 18th Street between Columbia and Kalorama Roads and one on each side of the street on the block between Kalorama Road and Florida Avenue. Each would be able to accommodate as many as 5 cars simultaneously.

The goal of the proposal is to ease congestion on the street that is partially due to an increase in ride-hailing services. The committee is also asking the ANC to study the effect of lowering the speed limit on that same stretch of 18th Street, however neither measure would preclude the idea of closing 18th to vehicular traffic on some nights, a notion proposed most recently after a hit-and-run incident in June.

The pick-up and drop-off proposal is similar to one which the Golden Triangle Business Improvement District, the Metropolitan Police Department, Department of Public Works and District Department of Transportation teamed up to begin implementing in Dupont Circle this fall, whereby the stretch of Connecticut Avenue between the Circle and Rhode Island Avenue will be closed to vehicular traffic Thursday-Saturday nights between 10pm and 7am.

(Urban Turf)

Metro Considers 2nd Rosslyn Stop

December 14, 2017 | The Scoop

Metro officials are taking a small but symbolic step in their hope of someday building a second station in Rosslyn.

On Thursday, the Metro board is expected to approve an application to the Northern Virginia Transportation Authority to request $2 million in grant money that would help the agency study ways to increase capacity on the Blue, Orange and Silver lines in Northern Virginia.

Metro’s big idea? Build another station in Rosslyn, with its own separate tunnel to the District, then separate the Blue Line from the Orange and Silver lines. That second Rosslyn terminal would be connected to the original Rosslyn station with some kind of underground pathway, allowing riders to travel between the two. Such a project would help alleviate the congestion inside the Rosslyn tunnel, a well-known bottleneck in the Metro system, and it could eventually better connect Northern Virginia with Georgetown.

It could also cost billions of dollars.

(WaPo)

The Fight for DC Statehood Continues

December 14, 2017 | The Scoop

One key factor linking the reimagined statehood efforts underway is how they all attempt to elevate the issue outside the District.

“The majority of Americans don’t know about this issue and I think once they do, they move in our direction,” says Bo Shuff, executive director of DC Vote and Mayor Muriel Bowser’s 2014 campaign manager. “There are no value-based arguments against statehood, only political ones.”

The idea, detailed in a statehood plan Shuff presented to the D.C. government in April, involves a number of strategies that begin with planting statehood so firmly on the agenda of the political left that it becomes a litmus test for Democrats, as the marriage equality movement did so successfully.

Then a targeted outreach operation, which has already begun, will systematically press the statehood issue in each of the 435 districts that make up the House of Representatives, ideally led by D.C. residents with personal connections to each of those districts.

The final two fronts would be economic and political, where you convince leaders in the economic realm that their interests will be better served by more power in the political realm, which would happen if the District had a voting delegation in Congress.

(WCP)

Why Hundreds Of Completely New Cities Are Being Built Around The World

December 13, 2017 | Front Page, jeblog

“Humans have always built new cities,” spoke Caspar Herzberg, the President of Middle East and Africa Region at Schneider Electric, from a stripped bare boardroom high up in the Northeast Trade Tower.

We were looking out through a window at skyscrapers glittering in the morning sun, myriad shops, hotels, restaurants, streets full of cars, and a meticulously manicured central park. Families were going for boat rides on the canal, dog walkers were gathered in small groups, business people were getting their morning coffees at sidewalk cafes. It was a typical scene that you would expect to find in any city in the world. However, we were not in a typical city; we were in Songdo, South Korea — a place that 15 years ago didn’t even exist.

But what is most striking about Songdo isn’t that it is a completely new city that built up a business base and a 130,000-person population in just handful of years, but the fact that it is not unique. In this era of compulsive new city building, Songdo has oddly become a new normal.

Everything about Songdo is artificial, clinical, and built from scratch — a “city in a box” that was purchased by the Incheon government for $40 billion and erected like a pop up tent. Even the ground below the 305-meter high tower that Caspar and I were standing in was nothing but soggy marshes leading out to the Yellow Sea hardly half a generation ago.

Literally, hundreds of entirely new cities have been sprouting up across Asia and Africa since the early 2000s. They are totally new dots on the map with names like Putrajaya, Naypyidaw, Nanhui, Kangbashi, Dompak, and Khorgos. There is a Forest City, a King Abdullah Economic City, a Blue City, a Gracefield Island, a Tbilisi Sea New City, a Port City, a Waterfall City, and, yes, even a Robotic Future City. In all, over 40 countries — such as Malaysia, Nigeria, China, Morocco, India, Saudi Arabia, Ecuador, Oman, Kazakhstan, and Kenya — have dumped billions of dollars into developing new cities from the ground up. Indonesia alone is busy at work constructing no less than 27 new cities.

What are new cities?

New cities tend to conceal nothing in nomenclature; they are exactly what they say they are: new cities — completely new urban organisms that are fully masterplanned, built in colossal waves of development, which have their own governments, economic engines, and social identities. New cities should not be confused with mere urban expansion or sprawl. While they are sometimes not entirely different in practice — and the lines between them can get very blurred — they are at root their own metropolitan entities.

“I define new cities as urban mega-projects that are intended to be largely independent from existing cities and have their own industries. They are physically separate from existing settlements, in contrast to suburbs or gated communities,” explained Dr. Sarah Moser of McGill University, who runs what is probably the world’s foremost research institute tracking new city development.

How big are they?

The scale and scope of Asian and African new cities is nearly incomprehensible in the current Western view of development. China’s Binhai New Area, a conurbation of development projects that contain two new financial districts, a high-tech zone, an eco-city, and an expanded port weighs in at 2,270 square kilometers, which is around the same size as Tokyo. Zhengzhou’s Zhengdong New District is three times the size of San Francisco. Chengdu’s Tianfu could evenly eclipse London. Changzhou’s Wujin New District has a footprint that matches that of Los Angeles. Saudi Arabia’s King Abdullah Economic City is the size of Washington D.C.. While Malaysia’s Forest City — a veritable new colony for 700,000 Chinese transplants on the doorstep of Singapore — is four times the size of Central Park.

While humans have always intentionally built new cities, we have never built so many on such massive scales in so many places in so little time. This is a phenomenon that has all the makings of a movement that will shape the political, social, and economic trajectories of the planet in the coming decades.

How many new cities are being built?

“New cities have a definitional problem, but according to how I am defining new city projects, there are about 100 under construction or being planned since the mid-1990s, not including China,” Moser estimated.

China is without a doubt the global epicenter for new city building, having established more than 600 new cities since the Communist Party came to power in 1949. While many of China’s new cities derived from what amounts to ambitious rezoning schemes — creating new urban-classified administrative areas from rural-classified areas — nearly all of what is now regarded as urban China was built up from scratch over the past thirty years (with marked exceptions being the historic zones of cities like Beijing, Shanghai, and Guangzhou). The best official numbers that we can get as to how many new cities China has really built comes from a 2013 survey conducted by Beijing’s National Development and Reform Commission, which found that in just twelve of China’s thirty-two provincial-level administrative divisions there were over 200 new towns under development. Nationwide, that number could easily be built.

Why new cities are being built

While some new cities are built to become new political centers, some are positioned to become new hubs of logistics, and others are designed to become new epicenters of trade, finance, or technology, they all share one common ambition: to be long-term engines of economic growth.

Flipping the 1990s-era script that urbanization is an economic scourge or social calamity, many countries across Asia and Africa are now viewing it as an opportunity (or at least a justification) to develop massive new cities — metaphorical gaming tables where billions of dollars are being won and lost.

Countries building these new cities also tend to be those which have rapidly growing middle and upper classes, are seeing dramatic improvements in infrastructure, skyrocketing GDPs, and newfound economic stability. In many ways, new cities are meant to provide the momentum required to keep these wheels in motion.

In this context, new cities are essentially giant blinking signposts which loudly proclaim, “We have arrived.” They are strategies to keep homegrown talent from migrating abroad, attract foreign investors and companies, rebrand the country as “modern,” as well as to extract the short-term spoils that can be squeezed out of real estate development.

“We are building Gracefield Island because the time for it has come in West Africa, particularly Nigeria,” sums up Olufemi Babalola, the driving force behind the project. “The time has come for a city that is sustainable, that addresses the housing and office accommodation needs of the future. People ask us, ‘Why Gracefield Island, why are we creating an island?,’ and we say that we are doing Gracefield Island on reclaimed land because we need a clean slate, a clean canvas on which to do what we are doing.”

It is often extremely profitable — at least at the onset — for governments to build new cities from scratch. Inherent to the creation of a new city is the creation of urban development land that can be sold to developers. We saw this fiscal strategy utilized in China to gaudy extents between 2002 and 2012 — the years of the country’s new city building boom. In 2000, land sales on average made up 9.3% of China’s municipal government revenue. In 2011, it was up to 74.1%. According to a joint survey between Landesa, Renmin University, and Michigan State University, China’s local municipalities were making 40-times more money per acre of land than they were paying to seize it for redevelopment. In the case of reclaimed land, we’re looking at profits in the 10 to 100-fold range.

“There is a widespread view that new cities are a crucial part of any emerging economy’s toolkit for economic growth, yet very little research has been conducted to determine the extent to which this is true,” Moser explained.

Who new cities are for

In many cases, new cities amount to “city 2.0-style” upgrades over the historic urban cores they usual exist in proximity to. Rather than completely demolishing and reworking the often outdated existing city, the idea is to start over from scratch on a completely blank canvas of land nearby. These new urban expanses are often attempts to engineer-out many of the pitfalls of the cities they are meant to improve upon — promising better traffic systems, more sustainable resource use strategies, and cleaner living environments.

However, there is a social class element that cannot be ignored.

“Most of these cities are not for the poor or even for middle class people,” Moser explained. “They have luxury housing, golf courses, and other amenities that are expensive and energy / water intensive … further exacerbating differences between rich and poor, the consequences of which could cause more social instability.”

Conclusion

The new city building movement that we are currently in the middle of is one of the most under the radar and most misinterpreted social and economic developments happening in the world today. Hundreds of billions of dollars are being invested as new dots are being emblazoned upon the map. These are the places in Asia and Africa’s emerging markets that are being primed for foreign investment, these are the places where the money is flowing into, and as the global economy is trending more and more in an upward direction, look for more new cities to start resembling the economic engines they were originally envisioned to become.

“If you get the economic theme right — and I think the one who got it best was Alexander the Great, because some of his cities still stand today and are now very successful — then [a new city] will last for millennia,” Herzberg concluded. “But if you don’t get it right, they will disappear.”

As published by Forbes — Wade Shepherd — 12/12/17

Happy Hour Office Style

December 13, 2017 | The Scoop

Need a cold one at the beginning/middle/end of the week? Folks work hard here in Washington, D.C., and Anheuser-Busch is offering one less thing to do to get ready for happy hour. The smart Office Bud-e auto-restocking beer fridge can hold up to 180 beers, which the company behind Budweiser is calling the greatest “advancement in corporate culture since the invention of the water cooler.”

That’s why D.C., Chicago and New York City are the first cities to try it out, and offices are getting offered $0 leases.

“Part of our dream at Anheuser Busch is to bring people together, and the Office Bud-e fridge helps to do just that,” Director of Strategy & Innovation Andrew Green said in a statement. “As workplace culture continues to become more social, the Office Bud-e acts as the new age ‘water cooler’ supporting in-office events and promoting employee engagement.”

Just connect the fridge to WiFi, select your favorite beer and it gets delivered to the office. That means you can order Blue Point, Goose Island, Rolling Rock, Shock Top, Budweiser, Golden Road Brewing and Michelob for any occasion. When the beer begins to run out, the fridge sends a message to a local delivery service to automatically deliver the beer chosen by the office manager and staff.

(technicallydc)

Lebron James Buys Big

December 13, 2017 | The Scoop

NBA legend LeBron James has picked up a brand-spanking new home in Brentwood. James is the first owner of the home, which was completed just this year. The land sold about two years ago for a bit more than $5 million; the spec-built house was listed for $30 million prior to purchase by Mr. James.

The house is a big one: nearly 16,000 square feet of living space, with eight bedrooms and 11 baths throughout. Amenities and specialized rooms pack the home, with a wine cellar and tasting room, home theater, cigar room with air cleaning system, bar and entertainment room, billiards room, home fitness center with steam room and massage room, office, and rooftop terrace with elevator access. Materials are also employed with the object of dazzling the unprepared: marble reclaimed from Spain is used extensively throughout as a textural motive, and French oak floors, slate roof, mahogany dressing rooms, and an onyx bar present a variety of surprises during a tour.

The home’s architecture is French-inflected contemporary, with whitewashed brick and timber exterior walls. Interiors downplay outright ornament, finding expression in materials, classic check and herringbone patterns, and a comprehensive definition of luxury. Plain steel-framed windows and sliding glass doors, and a mix of chandelier and pendant lighting, and a simple hardwood staircase with wrought-iron balusters and bronze handrail place the style somewhere between minimal and very flashy.

The lot extends to nearly seven-tenths of an acre. The grounds are very groomed, with lawns, an outdoor kitchen, and a pool/sunlounge filling out the property.

James’ years with the Cavs are the stuff of NBA legend. After a tenure in Miami, he returned to Cleveland in 2014, but is expecting to depart again at the end of this season.

(amlu)

FAO is Back

December 12, 2017 | The Scoop

Brace yourselves for the year’s best news—FAO Schwarz will be making its NYC comeback sometime next fall!

At 19,000-square-feet it won’t be nearly as large as its old flagship store on 5th Ave (which was 61,000-square-feet) but that doesn’t mean we’re any less excited for the toy store’s return!

The new shop will be located at Rockefeller Center, in the space that NBC Experience Store currently occupies. According to a report by Commercial Observer, “FAO’s new space at the Tishman Speyer-owned Art Deco property between West 49th and West 50th Streets will span the ground floor and mezzanine level when it opens next fall.”

(Secret NYC)

Off to the Suburbs for You

December 12, 2017 | The Scoop

It’s a sunny Saturday afternoon in Shirlington. Clusters of people are sitting outside, dining al fresco at restaurants serving high-end American or Italian food, or quaffing drinks at a pub named for a famous Irish writer. Women walk by with mats under their arms, fresh from yoga class or sessions of massage or reflexology. Shoppers step in and out of an artisanal bakery, a kitchenware store playing peppy French music or a cheese boutique named Cheesetique. All the stores have doors that open right onto the sidewalk, with most people parking at a multilevel garage tucked off the main drag. Newly built apartment towers loom over the scene, although none of the residents are out on their tiny terraces.

Shirlington is a slice of suburban Virginia, just outside Washington, D.C. But it could just as well be a retail pocket in any number of suburbs in the D.C. area, or, for that matter, on the edge of Atlanta, Cleveland or Denver. All over the country, suburbs are rushing to develop new mixed-use corridors, complete with dense, walkable shopping areas, often attached to a town hall or performing arts complex, as in Shirlington, and usually surrounded by mid-rise apartment or condo buildings.

Mixed-use developments like these are becoming kind of a cliché in American metropolitan areas — but that doesn’t make them any less revolutionary. After decades offering themselves as safer, quieter alternatives to cities, suburbs are refashioning themselves to become more like them. Development built around cars, with zoning restrictions that strictly segregate housing from office space and shopping, is giving way to the desire to create new downtowns, bubbling with all kinds of activity, and create them largely from scratch. “We’re starting to see some competition even between these comparable types of developments, as consumers and even businesses are looking to have a different atmosphere,” says Julie Palakovich Carr, a member of the city council in Rockville, Md.

Back in the 1970s, Rockville, which is a few miles north of Shirlington, tore out its downtown in order to build an enclosed shopping mall. That mall declined over the years due to local competition and the overall drop in brick-and-mortar shopping, so now it’s been torn down in favor of a mixed-use development. In effect, the downtown has been put back where it once was. Lots of suburbs have torn down dead or dying malls, putting in their place town centers that encourage foot traffic among the shops, while still taking advantage of their proximity to a highway or major arterial road. Office parks are reshaping themselves as well, hoping to hold on to tenants as big companies buy into the trend of moving back to center-city downtowns.

Demographics have also brought changes to what many people are looking for from suburban life. Carr points out that in Rockville, the biggest demand in housing over the next 20 years is going to be from one-person households. That’s true in a lot of places. Around the country, one out of every four households is composed of a single person. Three out of four households don’t have a school-age child living at home. There just aren’t as many traditional families with a couple of kids at home, wanting a big yard, as there used to be.

Certainly, this isn’t the case in every suburb. Suburban populations are still growing fastest in developments further out, where cars remain king and sit in big garages next to big houses on big lots. Meanwhile, many close-in older suburbs with small bungalows built in the 1950s for a blue-collar clientele have entered into decline, with homes turning into downmarket rentals and rundown garden apartments leasing for cheap. Some of these suburbs are becoming pockets of intractable poverty, while others are ports of entry for new immigrants who are moving directly to conventional suburbs, bypassing urban life altogether.

But all of this creates a tempting opportunity to cater to members of the millennial generation who are attracted to cities but can’t afford to live near the urban center. “The downtown housing has gotten absurdly expensive in those cities that have revitalized,” says Dunham-Jones. This explains to a large extent the denser development taking shape in communities such as Shirlington and Rockville. Many millennials — and a lot of empty nesters as well — want a walkable lifestyle, with just about everything they need within a few blocks of their homes. Some suburbs have learned that they can attract this cohort by offering these urban-style amenities, often alongside high-performing schools that are better than their center-city counterparts.

This model of development isn’t going to work everywhere. There has to be enough market demand for builders to be interested in reshaping large parcels of property. But the old suburban model of subdivisions as residential worlds unto themselves, often in a cul-de-sac format, has lost at least some of its luster. An increasing number of developers want to appeal to people who prefer to live and work in places where they don’t have to drive for everything they want. “The suburbs that have gotten that are going to be the winners in the future,” says Ed McMahon, a senior resident fellow with the Urban Land Institute. “The way people work, shop and move around is changing. Those that have figured that out are going to prosper, and others are going to decline.”

Suburbs have always been shaped by transportation. The ones made possible by carriage and rail lines a century ago that took residents away from the pollution and noise of the big city were given the name of “streetcar suburbs.” Following World War II, the desire to leave the city and attain some space was enabled by the interstate highway system. Those suburbs were built for and around the use of automobiles.

Now suburbs are being reshaped again, but this time more by communication than transportation. You might call them “smartphone suburbs.” There’s less need to go to the mall if you can have goods produced practically anywhere in the world shipped to your door by online retailers — and perhaps more important, can stock up on toilet paper, diapers and medicine without ever leaving home. When you do need to get out, you don’t have to own a car. Taxi service was always notoriously bad in suburbs, but now you can hire a Zipcar for weekend trips to Home Depot, or summon an Uber or Lyft to take you to a distant friend’s house for dinner. “When I was a kid, getting your driver’s license was a ticket to freedom,” McMahon says. “Today, the cellphone is a way to connect without having to get in a car.”

It’s true that millennials are driving less. Teenagers, too. In 2014, only one out of four 16-year-olds had a driver’s license, compared with nearly half back in 1983, according to a University of Michigan study. The share of 19-year-olds with licenses has also plunged, by 21 percent.

If more people are embracing a car-lite lifestyle, they’re also looking for more social interaction. The smartphone may have something to do with this as well. People have gotten used to sharing interior thoughts and intimate feelings over digital devices. They may not be baring their souls to all and sundry around the town center fountain, but they’re not coveting privacy in the way that earlier generations used to. This applies to older people as well as millennials. “The privacy that the aging boomers really valued while raising their kids, now they’re beginning to question that,” Dunham-Jones says. “Do I really want to mow that big lawn? If they’re retired, suddenly that privacy can seem lonely.” Or, to put it another way, the ability to conduct much of one’s life on a cellphone may be generating a desire for in-person contact, perhaps the only thing the phone cannot deliver.

Whatever is driving the demand for walkability in the suburbs, it’s clearly very much in vogue. You’ll pay at least 25 percent more per square foot for housing in Reston, Va., which is built around a town center, than in nearby Sterling, a postwar cul-de-sac suburb that’s the same driving distance from Washington. And there are more urban-style developments emerging all the time. In 2008, when Dunham-Jones and June Williamson published their book Retrofitting Suburbia: Urban Design Solutions for Redesigning Suburbs, they could come up with about 80 examples of suburban developments built to reduce automobile capacity. Today, their database contains more than 1,500 examples. “People are more willing to have compact housing,” says Williamson, an architecture and urban design professor at the City University of New York, “if it’s in the right location.”

To succeed, mixed-used developments have to be truly mixed-use. Simply moving town hall out from behind its big parking lot and onto a main street isn’t going to magically attract retail. If you build housing on top of retail, but can’t attract jobs to the area, your shops are going to be empty during the day. Or they’ll be empty at night if they’re near offices but no one’s living nearby. Suburban office parks, for their part, are attempting to bring in more restaurants and coffee shops. For decades, there were three rush hours at Research Triangle Park in North Carolina — morning, evening and lunch hour. Forty thousand people work in the park, but until recently there was no place for them to buy a cup of coffee, let alone lunch. Now there is a growing number of choices. The managers of even the most successful office parks admit they will have to change to survive. “Downtowns have a sort of personality that does not exist in a suburban research park like ours,” says Bob Geolas, the Research Triangle Foundation’s former CEO. “A big part of what we’re doing is building a personality that people can relate to and be inspired by.”

It is possible to have a successful retail environment without including either housing or offices, but then you’ve just created, in effect, a roofless shopping mall. An enclave that’s pedestrian-friendly, but which everyone drives to, is not going to be as successful as one that combines jobs and housing and is connected to the outside world by transit, says Armando Carbonell, who leads the urban planning program at the Lincoln Institute of Land Policy.

That may be the most radical change in suburban planning: the growing consensus that transit matters. The most in-demand suburban developments are being built around transit, and this is true even where the share of commuters using transit is still low. Shops and apartments are springing up alongside fixed-rail stations all over the country. New developments are capitalizing on proximity to bus rapid transit lines, or sometimes just plain buses, as has happened with some projects that have taken over former malls. In Carmel, Ind., new housing is built near biking trails that can get residents directly from their doors to downtown Indianapolis.

(Governing)

New Food Options at Ballston

December 12, 2017 | The Scoop

The revamped Ballston Mall will have a slew of food options for patrons when it opens next year.

Quarter Market Food Hall at the Ballston Quarter development will have 18 different vendors, many that are well-known in the DC area. Ice Cream Jubilee, Buredo and Timber Pizza Company are just a few of the eateries that have already signed on. The food hall will center around a 5,000 square-foot indoor/outdoor plaza.

Forest City is redeveloping the three-story mall at the intersection of Wilson Boulevard and North Randolph Street with plans for a new 22-story, 406-unit building with approximately 66,500 square feet of retail and 282 below-grade parking spaces. The project, dubbed Ballston Center, is designed by CallisonRTKL and the architect of record is Cooper Carry.

(Urban Turf)

It’s Ultra Violet Time

December 11, 2017 | Front Page, jeblog

It’s time to pull out the black light and accent in white. I’m not talking about a circuit party. Are you confused? So am I. Pantone has announced its 2018 color of the year and it is – Ultra Violet 18-3838. It is bold, deep and definitely makes a statement.

A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that point us toward the future. According to Pantone this is what the color is all about.

Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.

Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.

Pantone, 2018

Personally, I just can’t embrace this color. Sorry Pantone. I was feeling last year’s PANOTNE 15-0343 Greenery and the connection with the outdoors but I just can’t see myself living in the world of Welches Grape Juice. My suggestion is to use this color as an accent and utilize it in highlights. Whatever you do avoid paint your walls this color (I did it in the 1990’s and it was the works mistake ever) and certainly don’t wear it unless you want to look like a bottle of Elizabeth Taylor’s –White Diamonds.

David Brown
Mulberry Seed Design