DC is Cool!

August 29, 2013

Destination D.C.—the city’s official convention and tourism corporation—has launched “D.C. Cool.” The campaign—which the “city expects to spend about $3 million on,” according to the Washington Business Journal—is aimed at luring visitors away from only seeing traditional tourism spots, like the National Mall, monuments, and Smithsonian museums, and getting them to visit various other cultural landmarks and neighborhoods outside of downtown D.C.

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