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Disloyalty Program at Local Coffee Shops

January 15, 2014

Six independent coffee shops in the District have created a “disloyalty” program that encourages caffeine-lovers to branch out and explore the scene.

Blind Dog Cafe, Chinatown Coffee Co., The Coffee Bar, La Mano, Peregrine Espresso and Filter Coffeehouse are giving out so-called disloyalty cards, which can be punched once at each location and then redeemed for one free drink at any of the six.

From the program’s Tumblr:

A scene like this deserves not a loyalty card but a disloyalty card, which encourages people to visit different neighborhoods, try coffee from different roasters each shop presents on their menus, and meet some awesome coffee professionals.

As Published on dcist/Jan-15-14

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