National Chains Look to DC First

May 16, 2013

These days, the District and its surrounding area are at the top of the list for many national restaurant chains looking to test out new services, products, and concepts before rolling them out across the country. Pinkberry introduced its non-frozen Greek yogurt here about a year ago before making it available nationwide in April. Burger King tried out a delivery service at five Washington-area restaurants in 2011 and has since expanded to 65 locations in eight states. And TGI Fridays is kicking off a reimaging campaign with modern design renovations at 29 D.C. and Baltimore locations before taking the new look to its 950 sites worldwide. Meanwhile, international restaurant groups like PAUL Bakery, Nando’s Peri-Peri, Ping Pong Dim Sum, and Yo! Sushi have made D.C. the first city in their American expansions. (WCP)

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